De Beers – Visual Merchandising

At the heart of each collection in De Beers is a powerful myth or anecdote. Taking these as cues, CAPS developed unique ‘open books’ that inform and organise, bringing unprecedented clarity to the store counters. CAPS naturally created fitting product presentation for the brand. The lighting, colours, materials and modularity of the display material created for De Beers reflect the brand‘s vision, enhance the quality of the stones and bring clarity to the counters, facilitating sales.



Visual Merchandising


Project Management