Hugo Boss – Design Concept

The power play between rich dark and magnolia-white materials determines the opulent backdrop for the presentation of all HUGO BOSS accessory products. Especially the chessboard inspired focus wall was so successfull, it today defines the iconic look of HUGO BOSS Shoes & Accessories Stores worldwide. Along with shoes and leather accessories also other individually branded product segments like eyewear or jewelry find perfect presentation within this display.




Design Concept

Visual Merchandising

Design Implementation