Design and development of a new Store Design Concept for luxury cellphones, and accessories. CAPS services include the creation of a new store design concept with branded store front, free standing and built in furniture as well as the corresponding integrated visual merchandising program with accessories for storefront windows, counters and buit in vitrines. Design and specifications of the corresponding lighting design concept. Design and built of a complete 70 sqm mock up store within 6 months of store concept contract signature. Design concept world wide roll out implementation starting 2010.